In January 2025, AB Avantage took part in Business Ya Shabab, an exhibition for young Egyptian entrepreneurs, where we presented TRJRS, our platform for Egyptian handmade products.
TRJRS helps artisans and small workshops sell their products online and prepare them for export, with AI-assisted product customisation. At our stand, we met founders, investors and craftspeople, and talked about what it takes to move from selling locally to exporting.
Bassel Riad also spoke about TRJRS in a TV interview during the event.