At the Cairo International Book Fair 2024, AB Avantage joined the Egyptian Exchange (EGX) at its stand, where EGX introduced visitors to the stock market and how to start investing.
Co-founders Bassel Riad and Ayman Elkasaby gave short introductions to fintech and to how technology and AI are making financial markets easier to understand and access, and answered questions from students, young investors and entrepreneurs.
The fair draws visitors from all over Egypt, which made it a good place to talk about financial literacy beyond the usual business audience. We hope to bring sessions like these to more events with EGX and other partners.
